Mix Up Your Beverage Tower to Generate Profits

Do mixed drinks sell as well as (or even better than) draft beer in your bar? If so, don’t be so quick to discount Beer Tubes as an effective way to generate profits. Due to their versatile nature as a beverage dispenser, Beer Tubes also work very well for mixed drinks, soft drinks and specialty drinks like flavored iced teas.

Fill me with any cold drink!

The concept of a Beer Tube is simple…it acts just like a pitcher, with the added benefit of a “wow factor” that will not only draw attention from patrons, but also provide a branding opportunity. A customized Beer Tube being carried to a table will get noticed. And it’s up to you to determine the best way to maximize that exposure. Many of our customers choose to utilize the beverage tower for a “signature drink” and use a tube sticker to advertise the drink. Some examples include a “Lube Tube” from Quaker Steak and Lube and a “Table Keg” from The Pint in Canada.

In a variety of settings like family restaurants and bowling centers, a Beer Tube will appear on the menu as a “Drink Tube” filled with soft drinks for birthday parties and other youth activities or groups. On a bar menu, the Drink Tube could be a featured house specialty drink or traditional pitcher recipes like margaritas. There are many great recipes that can be found for mixed drinks in larger volumes that can become Drink Tube specials and promotional opportunities for groups of guests.

Just like with draft beer, these serving ideas will provide benefits to your staff with higher volume service opportunities and increased profits. As a reminder, many states, cities and counties have a maximum amount (in ounces) you may serve each guest at one time. Be sure to know and follow all local alcohol regulations regarding serving Beer Tubes. Beer Tubes should be expected to fall under the same guidelines that exist in your local alcohol regulations for pitcher service.

So take advantage of the benefits of the high volume Beer Tube for both draft beer and mixed/soft drinks. It’s a simple, yet profitable way to put the Beer Tube to good use!


The Beer Tubes Guys

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