Craft Beers Finding Their Way into the Beer Tubes Market

How can a 100-plus ounce Beer Tube enhance your enjoyment of a craft beer? Good question…and the answer starts with an emerging trend within craft beer circles that has brewers infusing different ingredients into their beer at the time of serving to offer a new twist on flavors. For example, Milwaukee Brewing Co. collaborated with a local tea company to create a tea infused beer. A few months back we posted a blog on how pairing craft beer with food can bring in customers. Incorporating the table top beer dispenser as a way to promote and serve infused craft beer is a unique way for your customers to try new flavors (and food!).

Would you put this...

If you’re a craft beer fan, you are well aware of the multitude of offerings available in brew pubs, restaurants and grocery stores. Seasonal brews such as pumpkin ales and Oktoberfest offerings highlight the fall months, while the holiday brews are right around the corner (Note: If you’re looking for the perfect gift for The Beer Tubes Guys, we REALLY like Great Lakes Brewing Company’s Christmas Ale–a case will do just fine, thank you.) The new twist to serving these craft beers is adding ingredients directly to the beer prior to serving. Many may be familiar with this concept as it is used with spirits (i.e. fruit infused vodka served from a vessel behind the bar), however in this case ingredients such as cinnamon sticks, coffee beans, hops, fruit and tea leaves are added to the beer.

Beer Tubes has even developed an “infusion filter” that acts similarly to a tea bag and can be filled with ingredients then dropped into the tube. It makes the infusing process easy to clean up and creates the opportunity to add/remove the ingredients at any time to create different flavors. And we’ll be the first to tell you that testing the prototypes for the infusion filter (which involves trying different flavors of infused beer) is a highlight of our jobs.

...into your Beer Tube? YES!

So if you’re looking for new and different ways to incorporate craft beers into your menu offerings or tastings, or if you’re a beer wholesaler looking for a creative way to introduce particular craft beers into your accounts, try this new twist on serving beer from a table top beer tower.

Cheers!

The Beer Tubes Guys