Beer Tubes – Alcohol Sales on the Rise
A main focal point of the Beer Tubes product line is its ability to increase draft sales. We believe that Beer Tubes are not just a product, but an investment. And with some product education combined with well-planned marketing tactics, you will see a return on that investment in a relatively short time. As the following quote illustrates, there’s no better time to make this investment.
“Technomic’s 2012 BarTAB (Trends in Adult Beverage) report showed that sales of beer, wine and spirits in restaurants increased 4.9 percent in 2011, reaching $93.7 billion and are trending up for 2012 and 2013.” See the full article on Nation’s Restaurant News here.
Beer Tubes are inherently designed to increase draft/alcohol sales. There are three main benefits that make a Beer Tube a successful investment tool:
1) Marketing
- A Beer Tube works great as an on-premise marketing piece. Its unique and out-of-the-ordinary look catches peoples eyes and shows off the beverage inside. On top of its’ standout appearance, we allow you to customize your Beer Tubes with your bar, restaurant, or brand logo. This allows you to increase your brand awareness (whether for the bar/restaurant and/or for a beer brand) and gives your dispensers a personal touch. And groups enjoying a cold beer out of a Beer Tube will help sell additional tubes as other patrons want to take part in the fun as well.
2) Social
- One of Beer Tubes greatest benefits is the social aspect it provides for users. In today’s technologically advanced age, there is a big push to be “socially aware” not only as a person, but as a business too. Beer Tubes allow friends, family, and peers to congregate around a centerpiece while sharing a tasty beverage with one another. Even strangers are more inclined to engage each other when Beer Tubes are out, through what we call the “Beer Tubes Experience.” When people are social and having a good time, chances are alcohol sales will increase through increased length of stay and selling higher volume dispensers.
3) Volume/ Margin
- A Beer Tube allows our clients to provide their patrons with a desired amount of beverage all the way up 128 oz. This gives you more options than a standard 64 oz. pitcher. As a business you’re able to sell a higher volume of a product with a high margin. These higher volumes will also keep your patrons around longer which typically leads to more sales in other categories such as food!
Now that you know that the market for alcohol sales is on an up tick and how Beer Tubes can provide you with an added edge to increase your establishments’ alcohol sales, you have the ability to make an informed investment decision. With the New Year around the corner it’s time to jump start your sales and change things up. Consider Beer Tubes when looking for a new investment this coming year!
Cheers!
The Beer Tubes Guys
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alcohol sales
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Beer Tower
beer tubes
beertube
increase draft volume